Graduated with a first class honours degree in Political Science from LUISS University in Rome, Lorenzo went on to become a freelance journalist.
He began his career in 1995 managing internal communications and media relations for the Airports of Rome Communications Office.
He spent 10 years as Account Director in three key International PR agencies in Italy: Burson-Marsteller, Ketchum and Cohn & Wolfe, working with clients like Coca-Cola, Visa, European Commission and INA Insurance (Generali Group).
Head of Media Relations in Borsa Italiana (Italian Stock Exchange).
In 2006 Lorenzo founded his own PR & Digital Agency, Competence.
He managed the PR kick-off of TripAdvisor in Italy & was its spokesperson for 5 years.
Digital & Coms teacher at Sole24ore Biz School, LUISS University and IED.